Erfanain Salim M
Iran has many tourism assets in its cities which can be developed by place branding and destination marketing. Anousheh Street in the Lashkar Abad neighborhood of Ahwaz shows good practice in this field. It is a dynamic and active public space in a tourism context that has become well-known in spite of its inappropriate economic and social background. This article describes the process of change. For this purpose, it uses the analysis based on interviews with stakeholders. It indicates features modeled on the principles of place branding. The results show how urban development can be enhanced by relying on tourism assets.
Keywords: quality of life, place branding, tourism assets, Ahwaz (Iran).
2018, The J Knowledge of the City( Konwersatorium Wiedzy o Mieście),3 (31), University of Lodz Research